Neighbourhood News: Yorkville is upscale, down-home

April 22, 2013, National Post.

Everyone wants to love their neighbourhood. It’s about more than the streets you use to get home after work, more than how far you are from transit or the dentist. It’s about connecting with the place and the people. This multi-part series explores some of the many vibrant neighbourhoods in and around the GTA and what makes them thrive.

On most days, Linda Malone is a hot mess. Perspiring, with her hair tied up in a tousled bun, her appearance doesn’t scream ambitious Yorkville entrepreneur. Nor does her outfit of head-to-toe spandex, but she fits into the neighbourhood just fine. She’s in the business of making people sweat — not a sheen-on-the-brow type of schvitz, but a dripping-from-your-nose broil.

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